It is estimated that the digital marketing industry will grow at a rate of 35% in 2018 and 50 % by 2020, while all other industries are expected to grow at 15-20%. The most important thing to remember is that the growth rate in the coming years is not going to stagnate.
Advertising growth rate in digital media:
- The amount raised in 2017 was Rs 8,202 crore
- 10 851 crores in 2018
- An estimated 14354 crores will be generated by the company in 2019.
- Approximate 2020 revenue of Rs 18,986 crore.
- Top spenders – E-Commerce, FMCG, Telecom, and BFSI
- Among digital media formats, social media garnered 28% of the spend, followed by search at 26%, display at 21%, and video at 19%.
- As of 2017, 21% of the Indian population will be connected to the Internet on a daily basis
- Up to one-fourth of Internet users spend their waking hours online.
From logo development to branding to search engine optimization (SEO) and everything in between, Digital Marketing Companies can handle it all. There is no need to worry about digital marketing.
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Skills that are broader
In general, digital marketing companies specialize in this particular skill and are professional. Online marketing agencies have experience working in multiple niches, which will certainly result in meaningful results and brand visibility. Using a digital marketing company reduces the cost of building the same team internally. Having a partner that is already in the digital marketing space makes it easier for them to expand their operations and increase ROI (return on investment) since they have already mastered these techniques.
Ability to scale
Our digital promotion services allow you to expand marketing campaigns effectively by joining a fully-serviced company. The expansion of your team will not be effective unless it is efficient and effective. Employing a digital marketing agency will help you expand your brand across all channels. Starting a business without promoting it makes no sense. Especially in a world where people spend most of their time online, you need to inform them of your existence and the services you offer.
Always choose a full-stack digital marketing services provider rather than a specialist who specializes in one area, such as SEO or PPC. Your organization or business will benefit from an agency’s experience and jack-of-all-trades, which will allow it to meet all its needs.
Expenditures
For small businesses, hiring an agency rather than building it from scratch is an affordable option. In addition to looking after monthly salaries, you must hire suitable candidates and train them. This is a busy task. The monthly invoice from an online marketing agency is much lower than the salary of seven employees when you partner with one.
Ideas for Promotions
One of the biggest benefits of hiring a digital marketing company is that they can bring fresh ideas into the pipeline that will definitely be illuminated. A number of themes are present that trigger your business. Your team’s ideas will be limited when you do an internal process. Marketing requires constant updating and complete information. It never fails!
Main Activities Focused
The responsibility of running a business extends to hundreds of things, including marketing. Therefore, when you own your own business, you will have to manage your catalogs, supervise your employees, and provide them with the services they need. You have to explore analyses, think about the next step, and much more that takes time and an impressive amount of focus. Digital marketing companies, on the other hand, don’t tear apart their inner teams, they simply deliver results.
Input-output
Since you are outsourcing, you are not expected to filter profiles, recruit, train, and assign projects. This is a busy process. It usually requires a lot of time, energy, and money. In spite of this, many agencies follow the motto “efficiency..”. These two processes are already taking place, but with different strategies and methodologies. This will allow you to be more productive!
