Your business creates an online store when you create a website for its online presence. To get people to visit your website and make use of your products or services, you must promote your website.
Your website can be promoted by hiring a digital marketing agency that can do SEO. A regular monitoring of the performance of your website will reveal what the agency does and what you can contribute.
You can use many tools to monitor the SEO performance of your website. There are many tools available in the market, some are free and some are paid. With the free Google SEO tools we are going to show you, you can keep track of your ranking and take the right steps to become ranked.
The #1 tool
Search Console from Google
The Google search console allows you to compare and analyze traffic to your website. In case you notice that some pages have the biggest drop in impressions and clicks, you can take the appropriate action. These are the pages you should update or have your agency update.
Despite the agency’s rigorous off-page submissions, the website rank does not improve. The engagement of the website can be improved by providing good content and video.
Find the keyword you want for your website and check any website that is ranking for the same keyword. Make a comparison between those pages and yours to find what you don’t have. Once that is done, go to your website and edit the article accordingly.
The most traffic-disappearing pages or posts should be updated with the latest information. If you think videos improve the experience, you can add them. If something isn’t making sense, you can remove it. Regardless of what it may be, if you update it and provide the best knowledge, you will notice that after you make these changes to your agency’s submissions, traffic will increase within 30 days.
However, a good SEO agency asks you all the information about your business before doing any on-page optimization and then starting any off-page optimization. Their work is also monitored using these tools.
Tool No #2
Data Markup Helper for Structured Data
In addition, it is one of the most important elements of SEO since it attracts visitors to your website. On-page elements are used by all agencies.
It doesn’t matter whether the website is local, national, e-commerce, lead generation, consulting, or any other type of site, structured data looks different.
By using structured data, you can get star ratings on your site, rich snippets, listings to stand out, breadcrumbs, etc.
Structured data helps Google show breadcrumbs when someone searches on your site, allowing them to click through to your site
Tool No #3
Search engine trends
Building brands is made easier by the Google trend. Investing in your website continuously will improve your ranking and brand value at the same time.
Track Google trends and adjust your work accordingly. Brand value can be determined using tools like Hello Bar.
We collect emails with Hello Bar, and we can mail them using Mail Chimp for brand launches and offers. Your website can be brought back to life this way. A marketing agency can also help you with email marketing.
You can use Mailchimp for free. It is also possible to use free tools, such as subscribers.
Your site can be subscribed to through push notifications, thanks to Subscribers. When you add new content, new features, new products for sale, you can send a push and get people back to your site, which will also help to build your brand.
Tool No #4
Analytics by Google
You can analyze data for your business in one place with this free tool. Google Analytics helps you see the entire traffic of your website.
Tracking real-time traffic, organic traffic, direct traffic, users, returning customers, and visitors is possible with this tool.
The performance of your website can be improved by using this tool.
The only tool an agency has for monitoring and improving client satisfaction is this tool.
An important part of on-page updates is Google Analytics and Webmaster. On-page activities are always complemented by these two tools.
As a result,
You get first rank with agencies’ complete customization and off-page and on-page SEO submission tricks.
By helping them with your insights, you can monitor their performance and help them get the top spot.
