Mobile App Marketing

App rankings matter a lot. Google Play Store and Apple App Store both have power laws. The top apps dominate app adoption. There is a 99/0.01 rule that governs the App Store. You need to generate more app installs for your app to beat your competitors and provide engaging solutions after users download it. Akaaye India can increase your app’s ROI with its mobile app marketing services. A cross-channel, cross-platform marketing strategy from our tap-ranked mobile app marketing agencies can help you supercharge your mobile app growth. Let’s take a look at how apps are marketed first.

Marketing services for mobile apps are provided by Akaaye India

Following the successful development of a mobile app, marketing and promotion are essential. Consulting, strategizing, pre-launch marketing, user acquisition, and engagement advertising are some of the services we provide for mobile app marketing. Having worked with 150+ companies to market their apps, the Fuel4Media marketing team has achieved a 100% success rate. You can customize your app marketing plan with the help of 40+ app marketing strategists. The following are some of the services we offer for mobile app marketing:

Consulting services for mobile apps

Providing app marketing consulting services helps businesses understand the benefits of ASO and app promotion. In order to achieve success, we employ a unique marketing strategy.

The marketing of mobile apps consultation

Providing app marketing consulting services helps businesses understand the benefits of ASO and app promotion. Through our unique approach, we can develop marketing solutions that are sure to be successful.

Launching an app before marketing it

Our pre-launch marketing team reviews your app, researches your target audience, and develops a campaign to launch your app successfully. The first step we take for your app is to create a website, blog, email campaign, and social media buzz.

The engagement of app users

Content can be created for welcome pages, app features pages, in-app or in-product messaging, as well as push notifications. User feedback and app data such as likes, shares, and visitors are analyzed to understand user behavior. Adapting our marketing strategy accordingly allows us to maximize ROI.

In-app optimization

The goal is to get the mobile app ranked higher in app store search results. Users will be able to see your app if it ranks higher in the search results of a store. We ensure the app meets store guidelines and ranking criteria so that it gets more installs and rises to the top of the store’s search results.

Making your app profitable

Ad mediation and in-app advertising help businesses maximize app revenue. Header bidding in your mobile app gives you control over who advertises on your app. Direct advertising dollars can be accessed through programmatic channels.

What is the process of Mobile App Marketing?

Almost 3 million apps are available in the Google Play Store and over 2.5 million in the iTunes Store, making finding your app difficult. The leading mobile app marketing company in India can help your app stand out from the competition and attract more downloads and customers. The steps are as follows.

The following benefits are included:

Is there a way to market mobile apps?

The purpose of mobile app marketing is to advertise the application to the target audience by utilizing specific marketing strategies, advanced tools, and customized campaigns. An app should be marketed before it is developed. In addition to targeting problems, app owners face many other challenges. Analyzing app store rankings and downloads. Three key metrics are used to judge apps:

In the app stores, ranking –

 In the app stores, App Store Optimization can help you rank higher. With keywords in the description and title, it is possible to increase organic search and downloads.

Acquisition amount –

Increased app exposure and more installs require a balance between organic and paid user acquisition campaigns. As a result, installation costs can be minimized.

User retention is high – 

It is defined as the number of times a user returns to an app within three months of their first session. A user retention strategy that engages the user is crucial.

A mobile app’s marketing cycle

Users’ attention, trust, and expectations are the biggest challenges in app marketing. In order to market mobile apps, you must go through the following stages:

Acquiring apps for mobile devices –

Users are the key to an app’s success. In addition to social media advertising and search advertising, app stores can be used to list and promote apps.

Mobile App User Activation – 

Your app needs to have a messaging strategy that reminds users when and how to use it. Messages can be sent through the app and push notifications can be sent.

Application Retention Rates – 

App success is determined by engagement and lifetime value. Offer discounts, send incentives, and create special content.

We are a Mobile App Marketing Company: Why should you choose us?

Akaaye India is an established company in the mobile app marketing industry. We can help you execute your app marketing campaign flawlessly with the help of our ASO experts and marketing strategists. ASO and app marketing services from us can help you with the following: