Press pitches are emails sent to journalists or editors of major publications (newspapers, blogs, magazines, podcasts) to raise awareness of your story. Press releases and sponsored content are different types of media pitches. Check out the differences described by Indian SEO experts.
Pitch presentations to the media
Briefly describe the news article or feature and why it is important to your audience. Usually, these conversations are conversational and tailored to the journalist’s needs. Media pitches provide journalists with the freedom to tell a story however they wish. It’s not your intention The reporter is merely informed about the event; you are not negotiating its content.
News releases
Describe the story in its entirety. Detailed enough for a reporter to write a post without asking for additional information and written in a journalistic style (third person).
Articles sponsored by sponsors
A business can manage the content and ensure that it reflects the values of the company. It is possible for sponsored content to use product placement.
In order to create it, you must first identify the check-points and who you want them to be. It works like this:
1. Write a media pitch that targets bloggers, journalists, and influencers.
Make a small research effort. A pitch sent to the wrong person or a generic “To Whom It May Concern” will not increase productivity.
2. Comply with the media platform guide.
Submit your article according to the newspaper’s rules. Your submission will be ignored if it isn’t addressed correctly, regardless of how unique or original it is.
3. Make your pitch personal
Demonstrate your comprehension of the content by demonstrating that you are a regular reader. Identify which stories are most shared by the audience and demonstrate that you know them.
4. Put all your effort into what you can do
Media outlets prefer to publish information about how you can help rather than what you love about yourself. News and stories are what the media business is looking for. It’s not a good idea to pitch your company.
5. Media sources should find it easy to do their jobs
It would be better if the journalist did less work with your information. Sources and facts should be included if relevant.
6. Engage your audience and keep them interested
Make your expertise known, don’t be boring
7. Put your best foot forward
Bloggers and producers prefer reading new content on topics they are familiar with. Their attention is drawn to email pitches with relevant news points. Showing how your content relates to a recent news story or a major post can be a great idea.
8. Be concise and to the point
It is not enjoyable for producers to read long pitches. There is a greater likelihood that these novels won’t be read.
9. Make sure you include your contact information
Your email address will appear at the address where the journalist can respond, but you can still include your phone number, website and social media links.
10. Your pitch needs to be formatted correctly
Stay away from originality if you want to avoid appearing disorganized.
11. There can only be one journalist who pitches your pitch to a media outlet
A newspaper’s journalists will be annoyed if you send your idea to all of them. They often spam each other since they work together. Multiple media outlets can also receive the same pitch.
12. Follow up regularly
There are many people who miss out on great PR and publicity opportunities because of this. It is possible that journalists will respond immediately to your content if they like it. Emails are often saved without being replied to, however. The media workers are often very busy, so it is important to follow up with them. Doing it naturally is best. After two weeks, follow up with an email asking if the pitch was read and for any additional details. When calling, make sure you are concise and quick. It is only a good idea to follow up on your No matter what you choose, pitch once, tell them something completely different.
